Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids on ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their advertisement is displayed to a r

Banner ads are a ubiquitous form of online advertising that appear on internet sites. They come in a range of dimensions, from small, rectangular designs to larger, standout formats. Banner ads can be static, and they often display graphics along with copy. Their primary purpose is to engage user attention and drive leads to a specific landing pag

Interstitial ads present themselves between content on a webpage, grabbing user attention. They provide a potent way to connect your target audience, driving conversions. By carefully inserting interstitial ads, you can effectively improve your campaign's impact. Develop compelling ad content that resonate user interest. Focus on your perfect aud

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who manipulate systems for financial gain. A side-by-side analysis of legitimate traffic versus fraudulent activity can be invaluable in unde